AI keywords
Cost-Benefit AnalysisDecision-makingEvaluation
Caterogy
Team & Personal
A technique for comparing effective costs with the expected benefits of a course of action. Can also be used to compare several possible options to choose the best one
What is it?
A technique for comparing effective costs with the expected benefits of a course of action. Can also be used to compare several possible options to choose the best one

When to use it?
- Test your commitment to a goal
- Evaluate a proposed course of action
- Explore and evaluate different possibilities, in terms of the expected outcomes vs. cost of achieving these.
How to use it?
- Clarify your goal statement. Write this down on a flip chart at the top.
- Split the page in two. Advantages and costs
- List all the potential advantages of achieving your goal: to yourself, for other people, for the wider context (family or department, organisation)
- List all the potential disadvantages: for yourself and in the wider context.
- Think of this as a balance of scales.
- Assess if the benefits of working to achieve this goal outweigh the costs